GOOD COFFEE WITH A GREAT PURPOSE
HARVESTING
SPRING 2024
THE STORY.
Our leadership team realized that in most families in our community, a female parent is often the family’s backbone in raising the children and supporting the family. Therefore, as we envisioned beginning Yellow Elephant Coffee, we concluded this agricultural project would offer a terrific opportunity to empower women in our community. Yellow Elephant Coffee will provide women with job opportunities that enable them to offer a better life for their children and extended families.
WHY EMPOWER WOMEN.
Women are frequently the backbone of a Rwandan family. In Rwandan culture, we say “Umugore ni Mutima w’ Urugo,” which communicates that a woman is the heart of the family. As Yellow Elephant Coffee empowers women with job opportunities, benefits will flow to their children, thus transforming the lives of their families in general.
WHY COFFEE.
Through Yellow Elephant Coffee, Rwanda Children will strive to promote coffee production in the community. Coffee is one of the most reliable cash crops here in Rwanda. Changing people’s thinking, so they better understand the economic benefits of coffee production is one of the main reasons we are beginning Yellow Elephant Coffee. Growing coffee involves many stages, from the fields to roasting the beans. For this reason, we trust Yellow Elephant Coffee will employ significant numbers of people. Yellow Elephant Coffee will provide sustaining funding to Rwanda Children and offer a better life to vulnerable families in our community.
Yellow Elephant Coffee will help promote in women in our community greater self-worth, the ability to support their families, and the confidence to influence social change for themselves and others.
JUST GOOD COFFEE
JUST GOOD COFFEE
The Latest From Yellow Elephant
Some may ask, "Why the name Yellow Elephant?" Great question!
We decided on yellow because it's the color of hope. It's also a color we incorporated into Rwanda Children's logo. Elephants represent prosperity, and it's an animal many people associate with Africa.
Together the words Yellow Elephant represent hope and growth. They are also memorable and distinct!
Yellow Elephant Coffee is an agricultural initiative of Rwanda Children and was begun as a result of a grant from a generous partner.
Our purpose is to provide Rwanda Children with sustaining funding that will be used to further RC's mission and ministry in support of vulnerable children and their families.
As with all of Rwanda Children’s agricultural projects, we employ workers from our community--people desperately in need of employment to feed their families and buy medicines and other necessities. For Yellow Elephant, we will use a workforce primarily of single mothers and women who are the head of their households.
